What Bathroom Amenities Can Tell Us About Luxury Hotels

It’s the little things that matter most, especially to those spending $300 or more a night. That’s why hotels spend so much time sweating over details such as what they put in their bathrooms.

Some brands want soaps and shampoos from the country where they’re based, while others just want the most luxurious names out there. And it matters. According to a study for AccorHotels’ Sofitel brand, around a third of its guests know the current brands associated with its line of bathroom amenities.

That’s a pretty high level of awareness and it shows just why Accor and other companies are happy to spend so much time and money stocking their bathroom counters.

For feedback or news tips, reach out via email at [email protected] or tweet me @paddywhyte.

— Patrick Whyte, Europe Editor

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