I Tried the New Scent From Ashley Tisdale's Wildly Popular Target Brand Being Frenshe

Many millennials feel like they've grown up with Ashley Tisdale—myself included. From her Disney Channel days to releasing new music ("He Said She Said" was my Y2K anthem) to becoming a mother, there's something familiar and relatable about her. So when the star introduced her wellness brand in 2022, it felt personal—like she founded it for the fans navigating adulthood alongside her.

Being Frenshe has become a staple in my self-care routine. With original scents created to boost your mood (or as Tisdale calls them, rituals) like Lavender Cloud, Cashmere Vanilla, Bergamot Cedar, Solar Fleur, and Citrus Amber, there's truly something for everyone—not to mention the wide range of products, including perfume oil, candles, and body lotion. And with the brand being sold exclusively at Target, it's accessible at the perfect price point (ranging from $8 to $37).

Now, for the first time since Being Frenshe launched, it's introducing a new scent called Present & Grounded: Palo Santo Sage. Present & Grounded is a combination of palo santo and fresh sage blended with rich notes of ylang ylang and eucalyptus. As an earth sign, I obviously had to try it for myself—and it does exactly what it promises. One spritz left me feeling completely invigorated; I swiped the oil across my inner wrist and found myself going back for wafts all day long.

"If you came to my house, you would see (and smell!) the Palo Santo Sage reset candles tucked here, there, everywhere. It brings a bit of the outdoors in," Tisdale told InStyle via email. Ahead, the founder shares more on how Being Frenshe was born, why the new ritual is already a staple, and the future of the brand—even alluding to more launches to come.

On the Philosophy Behind Being Frenshe

"On my mental health journey, I learned that to be good for the rest of the world, you need to be good to yourself first. I discovered that incorporating the power of fragrance into my daily rituals helped influence my mood for the better—whether it was to keep me grounded and calm or celebrate confidence and joy. This inspired me to create a line of products—from body wash to candles to hair, body, and linen mists—that use Moodscience Scent Technology^TM to help boost people’s moods, making it easier for everyone to breathe in a moment of self-care."

On What Inspired the New Ritual

"The idea behind Present & Grounded is to help you pause and re-center yourself. It doesn't need to be a big thing—it's just about taking a moment for yourself, checking in with how you're feeling, and remembering to be present."

On the Ritual She Uses Most

"I've been using the Palo Santo Sage Renewing Body Wash ($11) in the mornings and I love how it centers me, especially when I have a busy day ahead. It just puts me in a clear frame of mind. But I also have to mention our Reset Candles. I have always loved a scented candle for the way scent sets the mood for a space, and this one is really fresh and woody."

On More Rituals and Future Launches

"I want to make sure every ritual feels meaningful and special, so our team is really intentional with each one. We take a thoughtful approach and we consider what will actually help people feel good. Right now I'm just so happy to launch Palo Santo Sage that I'm focusing on it for the time being, but I will say that I'm pretty excited about some things we have coming up. Let's just say that 2025 is going to smell amazing."