Taylor Swift Is a Billionaire—Swift's Net Worth and Business Empire Explained

Pop superstar Taylor Swift has officially hit billionaire status, according to an analysis by Bloomberg. The analysis by Bloomberg News puts Swift's total net worth at $1.1 billion as of October 2023, mainly driven by the success of the U.S. leg of her Eras tour. Swift is one of the few artists to reach billionaire status from music and performing alone, per Bloomberg.

The 12-time Grammy Award winner made more than $780 million on the U.S. leg of the Eras Tour, according to an estimate by Forbes. The total ticket sales from Swift's 2023 Eras Tour could make her the highest-grossing female touring artist of all time, according to Billboard. The Eras Tour could gross over $1 billion, making concert history as the first billion-dollar tour, according to The Wall Street Journal.

Swift's The Eras Tour concert film became the highest-grossing concert film in North America, bringing in an estimated $95 million to $97 million in ticket sales during its opening weekend in the U.S. and Canada, according to Axios. The concert film is part of a partnership between Swift and AMC Entertainment, who is the distributor for the film in addition to showing it in theaters. The Eras Tour concert film opened worldwide on October 13, 2023, and sold over $100 million in advance tickets a week before the film premiered across 100 countries.

The pop superstar sold 2 million tickets for her Eras Tour on November 15th, 2022—the most tickets ever sold for an artist in a single day, according to Ticketmaster. 

This isn’t the first time Taylor Swift has broken records, or set them. Swift’s Reputation tour was the highest-grossing tour in U.S. history at the time, she is the first artist in history to have claimed all the top 10 spots on the Billboard Hot 100 song list, and she was ranked third on Forbes’ list of America’s Richest Self-Made Women Under 40 in 2022.

From record-breaking concert ticket and album sales to a sprawling real estate portfolio, here's how Taylor Swift built her empire.

Albums    

Swift has primarily earned her millions from a successful music career, which she began at age 16 with her eponymous debut album. Since then, her 10 studio albums have sold millions of copies both physical and digital. 

In 2020, her albums Evermore and Folklore made up the bulk of her $23.8 million revenue, with Billboard estimating that the singer took home 46% of the royalties from sales and streaming, since she owned the masters. The publishing rights that Swift owns for her previous albums are worth an estimated $200 million according to Forbes.  

Swift made another $92 million in 2022, and was No. 9 on the Forbes’ list of The World’s 10 Highest-Paid Entertainers—the sixth time she was ranked. Most of the $92 million she earned was from previously recorded albums. In 2021, Swift re-recorded and re-released her old albums Red and Fearless (Taylor’s Version), since the ownership of their original masters had been sold. 

The singer-songwriter’s latest album, Midnights, sold 6 million album equivalent units worldwide in the first two months of its release. According to Universal Music Group, Swift is the only artist ever to have five albums with more than 1 million units sold during release week.

Tours

Swift’s 2018 Reputation tour brought in $266.1 million in ticket sales, breaking the record for the highest-grossing U.S. tour since Billboard Boxscore started tracking data in 1990. In 2015, Swift’s 1989 world tour generated $250 million in global ticket sales, making her the top-grossing touring artist that year. 

Swift kicked off her her 53-date Eras Tour around the U.S. in March 2023, where she earned about $10 to $13 million each night of the tour, according to Forbes. The superstar earned about $780 million in ticket sales on the U.S. leg of her tour. Meanwhile, Swift's fans are suing Ticketmaster over alleged fraud and antitrust violations during the Eras ticket presale in fall 2022.

Real Estate Empire

In addition to her successful music career, Swift also has a real estate portfolio worth more than $150 million, according to The Wall Street Journal, including sprawling beachfront mansions and property in Tribeca. 

Tennessee

Among her properties, Swift owns several units in a luxury-condo building in Nashville, Tennessee. She first purchased a penthouse at the Adelicia building when she was 19 years old for $1.99 million through a trust, and later bought the unit below for $387,000. Her holdings in the Adelicia are worth $4 to $6 million, based on estimates by the Wall Street Journal. Swift also owns an estate in Forest Hills, Tennessee that is worth an estimated $8 million. 

Rhode Island

Swift also owns a seven-bedroom, nine-bathroom beachfront property in Watch Hill, Rhode Island, which she reportedly bought through an LLC for about $17.75 million in 2013. The nearly 12,000 square-foot property is valued at about $30 million.

New York City

Swift broke into the Manhattan real estate market as well, and owns a duplex and a townhouse in Tribeca, worth a total of $45 million if she were to sell them. The duplex was initially two penthouses that Swift bought for nearly $20 million, and eventually combined into a single dwelling. 

California

In 2015, the pop superstar bought the historic Goldwyn Mansion in Beverly Hills, California for $25 million. The estate was built by Samuel Goldwyn, a Hollywood producer who was part of the famous Metro-Goldwyn-Mayer film studio. Swift restored the 1930s mansion to its former glory, and was granted permission to have the home considered a historic landmark. The home is currently worth an estimated $30 million according to Zillow. 

Endorsement Deals

Swift has also entered into partnerships with major brands such as Coca-Cola, CoverGirl, Keds, AT&T, Target, and Sony Electronics throughout her career.

The singer-songwriter appeared in many advertising campaigns for the brands across print, television, and digital platforms.

In 2022, FTX approached Swift for a $100 million sponsorship deal, which she turned down after doing her due diligence. Adam Moskowitz, one of the lawyers leading a class action lawsuit against FTX and its celebrity ambassadors, told The Scoop podcast in April 2023 that Swift was “the one person” that asked, “'Can you tell me that these are not unregistered securities?’” The question, and deciding to walk away from the deal, ultimately saved her from a costly lawsuit involving celebrities such as Tom Brady, Shaquille O’Neal, and Larry Davis.