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WELCOMES YOU ? Michele Wheeler 
VENKATARAJAN & KARAN TAPARIA 
UX - Know How 
© 2014 Tangoe, Inc. 
By
© 2014 Tangoe, Inc.
© 2014 Tangoe, Inc.
© 2014 Tangoe, Inc.
© 2014 Tangoe, Inc.
© 2014 Tangoe, Inc.
© 2014 Tangoe, Inc. 
What is Usability? 
Usability is concerned with the 
“effectiveness, efficiency and 
satisfaction with which specified users 
achieve specified goals in particular 
environments” . 
(ISO 9241-11) 
What is User 
Experience? 
User experience is concerned with 
“all aspects of the user’s 
experience 
when interacting with the 
product, 
service, environment or facility” . 
(ISO 9241-210) 
Usability is a narrower concept than 
user experience since it only focuses 
on goal achievement when using 
a web site / product. By contrast, 
user experience is a “consequence 
of the presentation, functionality, 
system performance, interactive 
behavior, and assistive 
Usability 
vs 
User 
Experienc 
e
© 2014 Tangoe, Inc. 
Useful 
Usable Desirable 
Valuabl 
Valuabl 
e 
e 
Factors that 
influence 
UX
 Wait for requirements definition to take place and get approved → 
 Consume requirements documents → 
 Develop high-level site maps and workflows → 
 Gain consensus and approval → 
 Develop screen-level wireframes for each section of the experience → 
 Present to stakeholders and gain consensus and approval → 
 Create visual designs for each wireframe → 
 Present to stakeholders and gain approval 
(after repeated cycles of review) → 
 Write The Spec, detailing every pixel and interaction → 
 Usability test for future improvements → 
 Hand off to development for review, approval and start of 
implementation 
© 2014 Tangoe, Inc. 
Define → Design → Develop → Test → Deploy
LeanUX Inspired by Lean and Agile development theories, 
Lean UX is the practice of bringing the true nature of 
our work to light faster, with less emphasis on 
deliverables and greater focus on the actual  
experience being designed. 
© 2014 Tangoe, Inc.
© 2014 Tangoe, Inc. 
Stop Wasting Users’ Time…!
© 2014 Tangoe, Inc. 
Think Like the User
© 2014 Tangoe, Inc. 
1. Product Owners 
Before starting 
any projects, 
everyone must be 
in agreement… 
Stakeholders 
2. Business Analysts 
3. Product Champions 
4. UX Analysts 
5. Architects 
6. Project Managers
© 2014 Tangoe, Inc. 
goals 
set clear & 
success criteria 
for your products… 
Make Happy Customers
dramatically improve with more contact with the END USERS… 
© 2014 Tangoe, Inc. 
involving the user 
makes successful projects… 
Both the costs and quality of a project 
Reference: Keil, M., & Carmel, E. (1995). Customer-Developer Links 
in Software Development, Communication of the ACM, 38 (5), pp. 33-43.)
UCD 
© 2014 Tangoe, Inc. 
Increased 
Downstream 
Costs 
Rush through 
these steps 
Rush through 
these steps 
InInvveesstmtmeennt ti nin r eressoouurcrceess 
Less 
ProUcesCs D 
Not In Place… 
Increased 
Downstream 
Costs
UCD 
More 
UCD 
© 2014 Tangoe, Inc. 
Reduced 
Downstream 
Costs 
Proactive 
User Centered 
Analysis 
Proactive 
User Centered 
Analysis 
Help Desk 
Product Revision 
Implementation 
InInvveesstmtmeennt ti nin r eressoouurcrceess 
Process 
In Place… 
Reduced 
Downstream 
Costs
© 2014 Tangoe, Inc. 
The freedom to design 
is high in the 
beginning, 
when we know 
the least… 
Probability 
Getting smart early 
allows one to 
incorporate good ideas 
before the 
site is frozen... 
Benefits of UCD 
Early in the Design Process…
© 2014 Tangoe, Inc. 
 Every $1 invested in UCD returns between $2 and $100 
(Pressman – 1992) 
 The average software program has 40 design flaws that impair 
employees' ability to use it. The cost in lost productivity is up to 20% 
(Landauer 1995) 
 One company saw its data-entry staff decrease by a third after 
usability improvements of an internal application 
(Mayhew & Bias, 1994) 
 80% of software life cycle costs occur during the maintenance phase 
(Pressman – 1992) 
 63% of software projects exceeds there estimates 
Because; Frequent request for changes by users, Overlooked tasks, 
Users lack of understanding of there own requirements, 
Insufficient user analyst communication and understanding 
(Lederer and Prassad - 1992) 
 80% of maintenance comes from unforeseen and / or 
unmet user requirements 
(Martin – 1983)
Accessibility means providing an easy access to all. In terms of 
Web, accessibility means making websites, web applications 
accessible for people with different forms of disabilities so as to 
provide them equal level of information and services. 
© 2014 Tangoe, Inc. 
easy access to all…
AAssssiissttiivvee TTeecchhnnoollooggyy 
© 2014 Tangoe, Inc.
means what? 
© 2014 Tangoe, Inc. 
Do you know 
WAI - ARIA 
Web Accessibility Initiative – 
Accessible Rich Internet Applications…
WW33CC’s’s P POOUURR P Prriinncciipplleess 
© 2014 Tangoe, Inc. 
 Operable 
 Understandable 
 Robust
© 2014 Tangoe, Inc. 
Design is 
SCIENCE 
anAd RT… 
The SCIENCE of UCD includes levels of objectivity… 
The ART of UCD includes levels of subjectivity…
© 2014 Tangoe, Inc. 
early 
User Centered Design 
outcome…
Contracts and Tariffs 
Data Management Utility 
Public Dashboards 
Privilege Policies 
Employees 
Vendors 
DMU Manager 
Forecasting 
© 2014 Tangoe, Inc. 
Assets 
Assets 
Contracts and Tariffs 
Data Management Utility 
Security 
Tenants 
Bill Viewer 
Security 
Tenants 
Bill Viewer 
Public Dashboards 
Tables 
Users 
Roles 
Tables 
Users 
Roles 
Privilege Policies 
Employees 
Vendors 
DMU Manager 
Forecasting 
Modules 
Components 
Modules 
Components 
MxAdmin 
MxAsset 
MxAssure 
MxExpense 
MxInsight 
MxAdmin 
MxAsset 
MxAssure 
MxExpense 
MxInsight 
MMoodduuleless
© 2014 Tangoe, Inc. 
ThankYOU 
X

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Tangoe ux konw how - workshop - 10-06-2014

  • 1. WELCOMES YOU ? Michele Wheeler VENKATARAJAN & KARAN TAPARIA UX - Know How © 2014 Tangoe, Inc. By
  • 7. © 2014 Tangoe, Inc. What is Usability? Usability is concerned with the “effectiveness, efficiency and satisfaction with which specified users achieve specified goals in particular environments” . (ISO 9241-11) What is User Experience? User experience is concerned with “all aspects of the user’s experience when interacting with the product, service, environment or facility” . (ISO 9241-210) Usability is a narrower concept than user experience since it only focuses on goal achievement when using a web site / product. By contrast, user experience is a “consequence of the presentation, functionality, system performance, interactive behavior, and assistive Usability vs User Experienc e
  • 8. © 2014 Tangoe, Inc. Useful Usable Desirable Valuabl Valuabl e e Factors that influence UX
  • 9.  Wait for requirements definition to take place and get approved →  Consume requirements documents →  Develop high-level site maps and workflows →  Gain consensus and approval →  Develop screen-level wireframes for each section of the experience →  Present to stakeholders and gain consensus and approval →  Create visual designs for each wireframe →  Present to stakeholders and gain approval (after repeated cycles of review) →  Write The Spec, detailing every pixel and interaction →  Usability test for future improvements →  Hand off to development for review, approval and start of implementation © 2014 Tangoe, Inc. Define → Design → Develop → Test → Deploy
  • 10. LeanUX Inspired by Lean and Agile development theories, Lean UX is the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed. © 2014 Tangoe, Inc.
  • 11. © 2014 Tangoe, Inc. Stop Wasting Users’ Time…!
  • 12. © 2014 Tangoe, Inc. Think Like the User
  • 13. © 2014 Tangoe, Inc. 1. Product Owners Before starting any projects, everyone must be in agreement… Stakeholders 2. Business Analysts 3. Product Champions 4. UX Analysts 5. Architects 6. Project Managers
  • 14. © 2014 Tangoe, Inc. goals set clear & success criteria for your products… Make Happy Customers
  • 15. dramatically improve with more contact with the END USERS… © 2014 Tangoe, Inc. involving the user makes successful projects… Both the costs and quality of a project Reference: Keil, M., & Carmel, E. (1995). Customer-Developer Links in Software Development, Communication of the ACM, 38 (5), pp. 33-43.)
  • 16. UCD © 2014 Tangoe, Inc. Increased Downstream Costs Rush through these steps Rush through these steps InInvveesstmtmeennt ti nin r eressoouurcrceess Less ProUcesCs D Not In Place… Increased Downstream Costs
  • 17. UCD More UCD © 2014 Tangoe, Inc. Reduced Downstream Costs Proactive User Centered Analysis Proactive User Centered Analysis Help Desk Product Revision Implementation InInvveesstmtmeennt ti nin r eressoouurcrceess Process In Place… Reduced Downstream Costs
  • 18. © 2014 Tangoe, Inc. The freedom to design is high in the beginning, when we know the least… Probability Getting smart early allows one to incorporate good ideas before the site is frozen... Benefits of UCD Early in the Design Process…
  • 19. © 2014 Tangoe, Inc.  Every $1 invested in UCD returns between $2 and $100 (Pressman – 1992)  The average software program has 40 design flaws that impair employees' ability to use it. The cost in lost productivity is up to 20% (Landauer 1995)  One company saw its data-entry staff decrease by a third after usability improvements of an internal application (Mayhew & Bias, 1994)  80% of software life cycle costs occur during the maintenance phase (Pressman – 1992)  63% of software projects exceeds there estimates Because; Frequent request for changes by users, Overlooked tasks, Users lack of understanding of there own requirements, Insufficient user analyst communication and understanding (Lederer and Prassad - 1992)  80% of maintenance comes from unforeseen and / or unmet user requirements (Martin – 1983)
  • 20. Accessibility means providing an easy access to all. In terms of Web, accessibility means making websites, web applications accessible for people with different forms of disabilities so as to provide them equal level of information and services. © 2014 Tangoe, Inc. easy access to all…
  • 22. means what? © 2014 Tangoe, Inc. Do you know WAI - ARIA Web Accessibility Initiative – Accessible Rich Internet Applications…
  • 23. WW33CC’s’s P POOUURR P Prriinncciipplleess © 2014 Tangoe, Inc.  Operable  Understandable  Robust
  • 24. © 2014 Tangoe, Inc. Design is SCIENCE anAd RT… The SCIENCE of UCD includes levels of objectivity… The ART of UCD includes levels of subjectivity…
  • 25. © 2014 Tangoe, Inc. early User Centered Design outcome…
  • 26. Contracts and Tariffs Data Management Utility Public Dashboards Privilege Policies Employees Vendors DMU Manager Forecasting © 2014 Tangoe, Inc. Assets Assets Contracts and Tariffs Data Management Utility Security Tenants Bill Viewer Security Tenants Bill Viewer Public Dashboards Tables Users Roles Tables Users Roles Privilege Policies Employees Vendors DMU Manager Forecasting Modules Components Modules Components MxAdmin MxAsset MxAssure MxExpense MxInsight MxAdmin MxAsset MxAssure MxExpense MxInsight MMoodduuleless
  • 27. © 2014 Tangoe, Inc. ThankYOU X