TikTok’s cottage cheese ice cream is almost no effort, almost worth it

TikTok has made humble sticks of butter into stars and convinced us that canned sardines are sexy. Can it provide the same kind of reputation-shifting service to another oft-maligned grocery item, the pitiable tub of cottage cheese?

Often associated with sad mid-century diets and derided by many for their slippery, bouncy texture, the milky curds have recently been getting a glow-up on the social media platform. People are blending and whipping them, adding them to eggs, smearing them on toast — and, most virally, making them into a rainbow of ice cream flavors.