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HOST CITY editor Ben Avison moderated an discussion between senior officials from the 2010 World Cup, including LOC CEO Danny Jordaan, for an exclusive audience of Brazilian host cities at Soccerex. The talk revealed several potential pitfalls. Hosting a multi-centred event like the FIFA World Cup is a huge organisational challenge for which the host cities are the critical success factors. For the country to succeed, all cities must succeed; a single local failure is a national failure. Ricardo Vargas participated as Consultant for Brazilian Soccer Federation (CBF)
