′Infinity Challenge′ Cheering Team Ad Appears in Brazil′s Largest Newspaper
MBC′s Infinity Challenge and Pofessor Seo Kyung Duk of Sungshin Women′s University published an ad to support the Korean national team in one of Brazil′s biggest daily newspapers.
According Professor Seo Kyung Duk on June 17, an ad cheering on South Korea was published in Brazil′s biggest daily newspaper, Folha de S. Paulo, on page 9 of the sports section. The ad included the members of the Infinity Challenge cheering team as well as the slogan, "Enjoy it Reds!"
The ad read, "South Korea, the only Asian country that has entered the World Cup 8 times straight! We′re prepared to surprise the entire world at the Brazil World Cup! Cheer up, South Korea!"
Professor Seo, who organized the ad, said, "I wanted to emphasize that South Korea is the only Asian country to play in the World Cup eight times in a row and highlight the image of a nation strong in sports."
"I went to Brazil last year, and South America is not only interested in K-pop, but also Korean entertainment programs. This ad will not only contribute to cheering on the national team, but also promote the hallyu wave."
This ad included not just the Infinity Challenge members, but also Son Ye Jin, Jung Il Woo, Ji Sang Ryul, B1A4′s Baro, and After School′s Lizzy as a part of Infinity Challenge cheering team.
The program′s PD, Kim Tae Ho stated, "We published the ad just in time for the first game, which is a very important gateway into the Top 16. We hope that it will contribute to bringing everyone in South Korea as one as she cheer on the National team."
The ad was sponspored by Chicken Maru, which is currently holding an ad campaign with Professor Suh to promote Korean culture and history to the world.
Meanwhile, Professor Suh has previously helped Infinity Challenge showcase a commercial about bibimbap in New York′s Times Square.
Photo Credit: Folha de S. Paulo
Reporter : Jeon Su Mi (ssue516@naver.com)
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