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Sports Illustrated: quality, shared ownership and hidden AI at the heart of a major media crisis

The media company has announced the dismissal of its entire staff

Sports Illustrated
Sports IllustratedPhotos: LaPresse and SI
ES

Sports Illustrated magazine, one of the world's leading sports magazines, especially in the United States, has announced the dismissal of between a third and all of its staff in what appears to be a perhaps final step in the medium's crisis.

The publication had been owned since 2019 by Authentics Brand Group, a brand management company, which bought it from Meredith Corporation, which in turn had acquired it from parent publisher Time Inc. for 110 million dollars.

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It had then licensed the management of Sports Illustrated to The Arena Group. Now, The Arena Group has failed to make a payment of 3.75 million dollars, resulting in the layoffs.

The episode is yet another milestone in the crisis of a medium once synonymous with quality and careful reporting. Created in 1954 as the sports version of the famous publications 'Time' and 'Life', during the 60s, 70s and 80s it gained prestige for the depth of its news coverage, which logically focused above all on the most popular sports in the US.

As well as having been the spearhead for the entry of European soccer into the US, but in the first years of the 21st century the company did not manage to adapt correctly to the digital evolution. The various acquisitions by different companies ended up turning it into the brand image of other projects, such as sportswear or hospitality businesses.

Readers of the publication expressed their displeasure in letters and social networks with the loss of quality of the publication and its use of clickbait in social networks, but the definitive image crisis came in November 2023 when the magazine 'Futurism' denounced that the publication was generating information created by Artificial Intelligence without warning its readers.

Information which, moreover, did not appear to be supervised, as it sometimes included obvious inconsistencies.

Moreover, they were signed by fictitious editors, whose faces appeared in image banks and whose biographies were non-existent. The magazine first denied the allegations and then attributed these reports to an external company - AdVon - which had assured them that they had been written by humans.

The Arena Group then dismissed Ross Levinshon as the magazine's executive editor, along with other executives, although The Arena Group said the changes were unrelated to the allegations. Levinshon had previously replaced a quarter of the staff with part-time contract workers.

The future of the publication that made globally popular such actions as the choice of Sportsman of the Year - though very much linked to the US environment - or of the 20th Century - Muhammad Ali - its summer special on swimming costumes and made a success of its front page appearance is uncertain.

It is undecided whether ABG will seek a new manager for Sports Illustrated, take over its management directly, or whether these developments will be the end of the publication. The SI workers' union pointed out the harsh nature of the development in a statement.

"It's another difficult day in what has been a difficult four years for Sports Illustrated under Arena Group management. We call on ABG to guarantee SI's publication and allow it to serve our audience the way it has for nearly 70 years."

ALL SPORTS ILLUSTRATED'S SPORTSMEN OF THE YEAR

1954 Roger Bannister (GBR, athletics). Ran the mile in under four minutes.

1955 Johnny Podres (USA, baseball) World Series MVP

1956 Bobby Morrow (USA, track and field) Triple Olympic gold

1957 Stan Musial (USA, baseball) Best hitter National League

1958 Rafer Johnson (USA, athletics) Decathlon world record

1959 Ingemar Johansson (Sweden, boxing) Heavyweight World Champion

1960 Arnold Palmer (USA, golf) PGA Player of the Year

1961 Jerry Lucas (USA, basketball) NCAA Final Four MVP

1962 Terry Baker (USA, football) NCAA Heisman Trophy.

1963 Pete Rozelle (USA, football). NFL Commissioner

1964 Ken Venturi (USA, golf) US Open Champion

1965 Sandy Koufax (USA, baseball) World Series MVP

1966 Jim Ryun (USA, track and field). World mile record holder

1967 Carl Yastrzemski (USA, Baseball) American League MVP

1968 Bill Russell (USA, Basketball). NBA Champion

1969 Tom Seaver (USA, baseball) World Series Champion.

1970 Bobby Orr (Canada, Ice Hockey) NHL MVP

1971 Lee Treviño (USA, golf) PGA Player of the Year

1972 Billie Jean King (USA, tennis). Three Grand Slam titles and John Wooden (USA, basketball). NCAA champion coach

1973 Jackie Stewart (GBR, Formula 1). F1 World Champion

1974 Muhammad Ali (USA, Boxing), World Heavyweight Champion.

1975 Pete Rose (USA, Football) World Series MVP

1976 Chris Evert (USA, Tennis) Two Grand Slam titles

1977 Steve Cauthen (USA, turf). Eclipse Award for best jockey

1978 Jack Nicklaus (USA, golf), British Open Champion

1979 Terry Bradshaw (USA, football), Super Bowl MVP. Willie Stargell (USA, Baseball) World Series MVP.

1980 USA Olympic ice hockey team. Olympic gold

1981 Sugar Ray Leonard (USA, boxing). World welterweight champion

1982 Wayne Gretzky (Canada, Ice Hockey) NHL MVP MVP

1983 Mary Decker (USA, athletics). Double world champion

1984 Edwin Moses (USA, Track & Field). Mary Lou Retton (USA, Gymnastics). Olympic champions

1985 Kareem Abdul-Jabbar (USA, Basketball) NBA Playoffs MVP

1986 Joe Paterno (USA, football). NCAA champion coach

1987 Bob Bourne (Canada, hockey), Judi Brown King (USA, athletics), Kipchoge Keino (Kenya, athletics), Dale Murphy (USA, baseball), Chip Rives (USA, football), Patty Sheehan (USA, golf), Rory Sparrow (USA, basketball), Reggie Williams (USA, football), aid to underprivileged children.

1988 Orel Hershiser (USA, baseball), World Series MVP

1989 Greg LeMond (USA, cycling). Winner of the Tour de France

1990 Joe Montana (USA, football) Triple Super Bowl champion.

1991 Michael Jordan (USA, basketball) NBA+ Finals MVP

1992 Arthur Ashe (USA, tennis). Humanitarian work

1993 Don Shula (USA, football) NFL winning record.

1994 Bonnie Blair (USA, ice skating). Double Olympic gold medallist. Johann Olav Koss (Norway, ice skating). Triple Olympic gold

1995 Cal Ripken Jr. (USA, baseball) record, consecutive victories.

1996 Tiger Woods (USA, golf). NCAA champion

1997 Dean Smith (USA, basketball) Record winning coach

1998 Mark McGwire (USA, baseball). Major League home run record holder Sammy Sosa (Dominican Republic, baseball). National League MVP

1999 USA women's national football team. World Champions

2000 Tiger Woods (2) (ISA, Golf), Three Grand Slam tournaments.

2001 Curt Schilling (USA, Baseball) and Randy Johnson (USA, Baseball), World Series Co-MVP

2002 Lance Armstrong (USA, Cycling). Four-time winner of the Tour de France

2003 David Robinson (USA, Basketball). Two-time NBA champion Tim Duncan (USA, basketball), NBA MVP and champion.

2004 Boston Red Sox (USA, baseball). World Series Champions

2005 Tom Brady (USA, football). Triple Super Bowl champion

2006 Dwyane Wade (USA Basketball) NBA Finals Champion and MVP.

2007 Brett Favre (USA, football), career award.

2008 Michael Phelps (USA swimming). Eight Olympic golds at Beijing 2008

2009 Derek Jeter (USA, Baseball), World Series Champion

2010 Drew Brees (USA, football). Super Bowl MVP and humanitarian work

2011 Mike Krzyzewski (USA, basketball) Pat Summitt (USA, basketball). Coaches with NCAA winning record

2012 LeBron James (USA, basketball), NBA MVP, NBA champion and Olympic gold medallist

2013 Peyton Manning (USA, football). Record touchdowns in a season

2014 Madison Bumgarner (USA, Baseball) MVP and World Series champion

2015 Serena Williams (USA, tennis), oldest No. 1 player

2016 LeBron James (2) (USA, Basketball), Champion and MVP NBA Finals

2017 José Altuve (Venezuela, baseball) American League MVP and World Series champion and J. J. Watt (USA, football), humanitarian work

2018 Golden State Warriors (USA, basketball), three NBA titles in four years.

2019 Megan Rapinoe (USA, football), world champion and Golden Ball winner

2020 Laurent Duvernay-Tardif (Canada, football), LeBron James (3) (USA, basketball), Patrick Mahomes (USA, football), Breanna Stewart (USA, basketball), Naomi Osaka (Japan, tennis). Social work and sporting success.

2021 Tom Brady (2) (USA, football), Seven Super Bowl titles.

2022 Stephen Curry (USA, basketball), MPV and NBA champion.

2023 Deion Sanders (USA, football), as NCAA sports leader.

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